Guide for Shoes Resellers: Pros and Cons of Shopping Shoes Online from China

Chinese online international shopping sites have been emerging quickly since 2006. Especially in recent years, more and more resellers around the world choose to stock up on products from China based online wholesale stores or marketplaces for their businesses.

Years ago, merchants have to visit Chinese marketplaces or trade shows in order to find out shoes with high re-sale margin. Besides, they have to order a significantly large number of shoes for a single order as required. Now the situation has been completely changed by the fast development of foreign trade e-commerce. Whether you own a big shoes shop or just a small or medium-sized one, you can purchase shoes from China on the Internet with less cost.

Made-in-China Shoes at Milanoo.com

Shoes for Women and Men for Sale at Milanoo.com

For Chinese suppliers of shoes, they are facing the same change. Rose, one of my good friends, had run a store in a “city of shoes” that targets global buyers in Guangzhou, the capital of Guangdong Province for years. Two years ago, she had to shut up the stores because it is too tough for her to continue running the business. Orders are getting less and less but she has to pay a rent of more than 20,000 RMB (about 3,000 USD) for the store every month. After she stopped her own shoes foreign trade business, she joint a company that sells shoes to international buyers online and earns big commissions from the transactions she handles. She told me that she would never consider opening a store on her own again as the pressure is too much but the payback is too little – actually she lost a significant amount of money when she was the boss of the physical shoes shop.

However, like the two sides of a coin, shopping for made-in-China shoes online is not all about advantages. To help you make a better choice about how you buy cheap shoes from Chinese suppliers, below I will list the pros and cons of ordering shoes online.

Pros

1. The cost is much less. You don’t need to pay for the journeys to China. Plus, online suppliers tend to offer lower prices for the same shoes as their cost of running their business is likewise not so high.

2. It is more likely to find out trendy styles that are hot-selling on the market. Generally, you can see the quantities of the shoes sold displayed on the product description pages so that you can measure the popularity of the styles.

3. You have more styles to choose from. While dozens or hundreds of shoes stores locating in a physical market offer only a limited number of styles and you have to scour the stores one by one to hunt for the best ones, the countless online Chinese shoes stores have numerous styles listed on the internet. Just by browsing the catalogs and products showcased on the sites, you will be able to see all details of the shoes, including images, prices, shipping fees, materials, MOQ (minimum order quantity) and all other related information you may want to know.

4. You can order shoes you want in a much more flexible way. In addition to specifying details of products, most shopping websites also offer real-time customer service so that you can contact them via live chat or phone call to confirm on any details or to negotiate for a better price. Unlike the traditional trading model, online suppliers do not necessarily require a large MOQ. In practice, many online stores only require a very small MOQ, as small as I piece per order only. Furthermore, they allow you to mix orders for a single order. This means you can order different shoes from different sellers in small quantities and free yourself from the pressure of keeping a large inventory.

Cons

1. It is sometimes not easy to confirm on the fitting of the shoes by looking at the product images only. The regular sizes are not a problem but the specific fitting may vary significantly or slightly from how they look. Similarly, it is hard to tell how they feel when wearing them.

2. Online transactions can be risky, especially when it comes to payment. For old-fashioned transactions, buyers usually make a 30% prepayment for the goods they order and pay the rest 70% after they are products and ready for shipment. However, most online transactions require a 100% payment before the products are processed and prepared for shipping. Some dishonest sellers or simply scammers may take your money away and never ship you anything. So it is extremely importantly to use a safer payment option when you trade with Chinese suppliers via the web. Paypal is highly recommended while credit card comes next.

Some world top brand transaction platforms like Aliexpress.com also provide payment protection service and they will receive the payment first and release it to the seller after the transaction is confirmed successful. Nevertheless, based on some real customer reviews, such platforms can side with the sellers when a dispute is incurred between sellers and buyers. When you buy something at a trading platform of this type, do remember to keep all evidence during the whole transaction process in case any dispute happens and to follow the site’s timelines for processing a dispute, e.g. to open a dispute before the deadline otherwise the payment may be released to the seller as time is due.

Here are some of the Chinese shopping sites where you can purchase low priced shoes in bulk or in small quantities:

 

Chinese International e-Commerce Watch: the Number of Russian Buyers Rockets

The 2012 Cyber Monday has just gone but the fever of shopping from Chinese sites is still heating up. You know, Black Friday (three days prior to Cyber Monday) marks the beginning of Christmas shopping season. Buyers from all over the world are busy hunting for best deals for their Christmas inventory or their personal Christmas plans. What is interesting to mention regarding the Chinese online foreign trade industry is that the number of buyers from Russia boosts this year.

I’ve noticed this piece of news for quite a long time. Months ago I read a report published by a famous Chinese e-commerce expert who emphasized that the shopping site she led was attracting much more Russian buyers in the past months.

On November 26 – the 2012 Cyber Monay, Aliexpress.com launched a huge sale with 50% off all products, which lasted for one day only (till November 30 you can still take advantage of their 50% off huge sale on select items). One of my former colleagues, who now works for Aliexpress.com, posted a message at Weibo (Chinese Twitter), cheering with her current team that in the first three hours, the number of Russian buyers increased by 28 times on a year-on-year basis. Besides, she also claimed that Russian buyers had become their biggest customer source that day. This sign should have inspired many Chinese foreign traders as in the past the international trade market of China was long dominated by buyers from American or other European countries or regions like the Great Britain or France.

Aliexpress Holiday 50% Off Huge Sale Week

My friend John is a small seller of Aliexpress.com, offering men’s underwear there as his part-time job. He told me he had received around one hundred orders on Cyber Monday and the majority is placed by Russian buyers.

While the vigorous development of Russian economy can be a great impetus that pushes their importing business with Chinese online suppliers, the robust progress China is making in the field of e-commerce technology and international trade is also a key driving force. Just let us take Aliexpress.com as a typical example. Backed by Alibaba.com, the site has quickly grabbed a big share from the global market in just two years. This is not surprising for people who are working in the Chinese foreign trade industry. The company is empowered by the best e-commerce technology, resources and popularity among Chinese sellers as well as global buyers. And what’s more importantly, they have the top e-commerce talents. For these reasons, they are able to develop an easy-to-use shopping site for their users in a short time and keep upgrading it to make it more and more user-friendly.

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Shop Online from China but Get the Goods from Your Local Warehouses

If you want to purchase something from China but you have too many concerns to start the venture, I would encourage you to consider some overseas programs launched by reliable online Chinese shops such as Dinodirect.com (reviewed here), Focalprice.com (reviewed here) or Priceangels.com (reviewed here).

Courtesy of Google Image

In recent years, more and more online wholesalers or retailers based in China rent overseas warehouses by cooperating with local partners who help them manage the warehousing and shipping. This is definitely a win-win solution to suppliers and buyers.

How It Works

Generally, the Chinese online shops that use such a program are international retailers or wholesalers targeting small and medium-sized merchants. They sign contracts with the warehouses positioning in the overseas land and use the most cost-effective shipping method – ocean shipping to send a ton of different items to the warehouses first. After the goods are stocked there, the stores start to list them online for sale. Once you order an item that is available at the local warehouse, their partners will manage the delivery within one business day and you will get it in a few days only.

Pros & Cons

Shopping things from Chinese suppliers’ local warehouses has much more pros than cons. The biggest disadvantage is: the variety or the quantity of products is usually very limited. When you browse the catalog of products available at the overseas warehouse of some website, you often find that it is not that easy to find exactly what you want. This is due to the fact that suppliers only select the hottest-selling products for the overseas warehouses in order to minimize risks or costs.

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360buy Has An International Site

Yesterday I read from the news that the English site of 360buy.com (Jingdong Shopping Mall in Chinese) has gone live. This means the Chinese online retail business leader has started their journey to grab the global market share. Through the international site http://en.360buy.com/, buyers around the globe can shop for quality-guaranteed and low priced products from the company in an easy way.

360buy International Site

After this famous Chinese online retailer officially joined the foreign trade arena, the competition among online Chinese international shopping sites is surely getting more and more intense. Today we are witnessing a robust growth of Aliexpress.com, Lightinthebox.com, Milanoo.com, Dinodirect.com and a few more big names on the global markets, who are enlarging their customer bases as well as enhancing their international reputation by offering quality and reasonably priced products. At the same time, they are endeavoring to perfect their service standards in order to attract and keep more customers.

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FTCline Review: To Uncover the Details about the Fashion Store via Professional Research

Founded in November 2011, FTCline.com is very young in the business of selling fashion products internationally. Yet with a diverse selection of fashionable stuff offered at competitive prices, the company is gaining attention from global buyers quickly. This post is a summary of the findings from my own personal research on the site. Hope it helps those who want to confirm the legitimacy of the store or to learn about their pros and cons.

 

What do they offer?

Like Milanoo.com, FTCline.com is an online fashion retailer based in China. Wedding & events, special occasion dresses, women’s shoes, cosplay & costumes, sexy lingerie, swimsuits and anime pillows (for adults) are their major fields. In particular, the vast array of anime pillows they carry deserve a good look.

 

How about their prices?

I compared the prices between FCTline and similar sites like Lightinthebox.com, Milanoo.com, Dinodirect.com or Aliexpress.com. Honestly, I didn’t find any evident pricing advantage from the products available at the store although they are in fact quite competitive on the global market. Let’s take the prices for wedding dresses as an example.

Comparatively, the luxury wedding dresses available at FTCline.com are cheaper than the rest. Whatever type of wedding dress you are looking for, I would personally suggest you browse all these sites to find the best style as well as the best deal instead of sticking to one supplier only. It is time-consuming but definitely worthy.

 

Which payment methods do they accept?

As they indicate on their site, Paypal is their accepted way to make the payment. This is good as Paypal is a widely acknowledged as a safe and trusted payment method. More specifically, you can use Credit Card (Visa, MasterCard, Discover, and American Express), Debit Card, or E-check through Paypal to pay for items purchased there. In the case that you encounter a scam, you can report the case to Paypal for an unbiased ruling or to your credit card company for a chargeback. That way you can better protect your money.

 

Are they reliable?

Days ago I posted an article introducing how to avoid FTCline scams. Based on my findings, the company does exist and do serious business with buyers around the world. Their office addresses are real and their live chat operators do answer my questions, in a friendly and professional way. From my tests, they seem to be quite helpful.

However, I noticed that they’ve posted the logo of the website security authority McAFee Secure while  it is actually not clickable. This may mean that they are not really protected by the latter. Based on my knowledge, many small online Chinese suppliers simply copy such logos from more reputable websites such as Lightinthebox.com, Dinodirect.com or Aliexpress.com without getting truly verified by the authorities. They are doing so trying to enhance their company images and to strengthen customers’ confidence in doing business with them. On the other hand, this may simply be caused by the fact that their update on their site is delayed due to a lack of manpower while their website security is really verified on a daily basis. For instance, the other day I noticed that their Norton Secured logo (powered by VeriSign) was not clickable but when i tried it again just now, it worked pretty well.

 

The Verdict

Although FTCline.com is not highly recommended as they are not widely known yet among global customers and their credibility turns out to be a little weak, they can be used as an alternative to shopping for cheap fashion products from China. They are not as professional as the big names but not necessarily a scammer, either. They are small but may have the stuff of your desire at prices you are happy with. If you do see something you are interested in there, just give it a try.

Please note that this FTCline review is completely based on my personal research. I never buy anything from the site so I don’t know exactly how they are in terms of product quality. Anyway, I did try their checkout process and it worked quite OK for me. Also, I tested chatting with a few service sales people there and was satisfied with their help. If you find any errors in the review or misrepresentation of the company here, please drop me a line in the comment box below.

How to Avoid FTCline Scams?

Is FTCline.com a legitimate company?

Every time when I decide to write a review of an online store, I try my best to find out whether it is legitimate or not first. I discovered a long list of job offers posted by the FTCline.com at Zhaopin.com, one of the most famous job hunting websites in China. From the positions they are advertising, I rest assured that they are a truly online store for international trading.

Is FTCline.com a legitimate company?Their head office is located in Fengchenhaiyue Plaza, a well-known building in Changzhou, Jiangsu Province. Considering that scammers usually disappear overnight after they take our money away and do not stay at the same place for a long time, especially not at a place for which they have to pay high renting rates, I believe FTCline is legit.

Unfortunately I didn’t find any phone number on their contact page although they do provide live chat service. Based on my knowledge, if a legitimate Chinese international online shop does not indicate a phone number on their site, being short of service representatives to answer the phones should be the major reason. As a private corporation with about 100 employees, it is more than reasonable for the store use live chat, Skype and email only to provide customer service. When they grow to a higher level in the future, like some mature China-based shopping websites do, they may provide phone call support.

On the other hand, most Chinese online shops don’t provide customer support by phone call simply because their service people are not good at English listening. This may cause many unnecessary misunderstandings and as a result the issues or inquiries of the customers will not be handled properly or efficiently. Instead, live chat or emails can help the service representatives understand and handle their customers’ need in an accurate way as they are generally proficient in reading or writing English. For instance, even the most famous Chinese online fashion stores like Lightinthebox.com or Milanoo.com don’t provide phone number for customer service.

I also noticed that the store is certificated as an Upfront Merchant, which further proves that they do exist.

Continue reading How to Avoid FTCline Scams?

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