While Black Friday is traditionally the busiest shopping day in the United States and many other American or European countries, 11 November has become the biggest sale day in China since 2009. As a tradition, Chinese people who are still single get together to celebrate their singlehood on 11.11. But the day turns out to be universal shopping spree day for all Chinese, no matter they are single or not.
As the online payment terminal belonging to Alibaba Group, Alipay.com is widely used in Chinese domestic or international online shopping sites, including their own sites Taobao.com(domestic), Tmall.com (domestic) and Aliexpress.com (international). The payment service provider is the best example of 11.11 Singles’ Day carnival sale. This year, a total of more than 19.1 billion RMB was paid through Alipay on that single day, with 13.2 billon at Tmall.com and 5.9 billion at Taobao.com, both of which are Alibaba’s domestic online retail sites. Based on the report, about 6 million orders are placed that day on a wide variety of products at the two sites, from apparel & accessories, electronics, toys, luggage & bags, furniture, home & garden, sporting goods to everything else. How crazy are the Chinese shoppers!
- 11.11 Carnival Sale Turnover Trend of Alipay for Tmall.com and Taobao.com since 2009
While Taobao.com hosts mostly small and medium-sized sellers, Tmall.com is the truly shopping channel exclusively open to genuine brands only. For the Chinese, it is easy to shop for cheap products at Taobao but the risks are higher as well. There you may encounter dishonest sellers who sell you crappy quality products which are not as described at all. Although Taobao provides payment protection service, when problems are incurred, it can be a real headache to get a satisfying solution sometimes.
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