FocalPrice Review: from eBay Big Seller to Electronic Gadget Shopping Site

In early 2010, a friend mentioned to me FocalPrice.com and asked whether I know this electronic gadget online store or not. My answer was “No.”. To be honest, at that time my focus was all on giant e-commerce websites like Lightinthebox.com and AliExpress.com. The friend told me FocalPrice is widely known among stores around Huaqiangbei, the famous trading centre of consumer electronics, computing products and communications products (3C) in the Shenzhen city. Months ago, I started to extend my attention to smaller China-based international shopping sites and have posted reviews of some such sites. Below is what I’ve learnt about FocalPrice.com.

Created by Peiliang Li at his early 20’s in 2008, the customer base of FocalPrice grew quickly as the young man has already developed plenty of customers with his team at eBay. Many small and medium-sized Chinese foreign trade websites have similar stories. They are established because their founders are no longer satisfied with the success they have achieved at eBay as big sellers – they want their own websites to further expand their businesses. However, not all such sites turn out successful. FocalPrice is one of the few that survive well. It earns huge revenues every year and it never needs to attract any venture capital to keep itself go on.

FocalPrice specializes in the 3C product lines and offers a variety of electronic gadgets to global buyers. Popular items there include accessories for Apple devices (iPhone4, iPhone 4S, iPad, iPhone 3G, iPhone 3GS, Mac, iPod Nano, iPod Touch, iPod classic), made-in-China cell phones, Chinese featured tablet PCs and laptops and accessories, car accessories and lots more. Both wholesale and retail orders are accepted and dropshipping service is available. When it comes to the China wholesale electronic market, FocalPrice is ranked the third in my personal list, following DinoDirect.com (see DinoDirect Review) and ChinaVasion.com (see ChinaVasion Review).

If the complete collection of electronic gadgets is one big reason for the great success FocalPrice.com has made, the competitive pricing should be another equally big reason. Generally, the prices FocalPrice offers are 10%-17% lower than market wholesale prices (and times lower than market retail prices). The fact that most of FocalPrice’s cooperative suppliers come from Huaqiangbei well explains why the site is able to offer such low factory prices. As I mentioned above, Huaqiangbei is the hub of electronic shops. Almost every shop there has one or more factories behind. By building long-term business relationships with such shops, FocalPrice can always get the bottom manufacturing prices in order to enhance its own competitive capacities. As I know, the supplier network of FocalPrice is extremely huge.

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