Interesting enough, DHgate has become the focus of my attention since I started to look into China’s wholesale market–I planned to introduce more about Alibaba when I built this site. But I have to admit that DHgate attracts my attention for good reason. For one thing, I found that the China wholesale company has been making endless efforts on innovation.
For example, DHgate surprised me just now when I noticed that a Halloween symbol had been added to its logo section, which instantly reminded me that the Halloween holiday is coming. I am sure this warm reminder will help DHgate’s buyers become more informative of holiday sales season like Halloween season and thus better grab hot sales opportunities in time. I should say, I am really impressed by such an idea, though it is not at all uncommon–in other e-commerce websites, this sales guiding method has been adopted for long, for instance, Lightinthebox, at least we see DHgate is heading forward with more and more improvements.
Also, in the middle banner part of DHgate’s homepage, a banner exclusively about Halloween special offer has already been released. For a B2B e-commerce website mainly targeting small and medium-sized merchants, I think it is a must to guide buyers to stock up seasonal or holiday-related essentials much earlier than the season or the holiday arrives, as this can help buyers know better the market trends and source items they think will sell well in time. Beside, don’t forget that buyers need time to have their items shipped to their door. That’s why I think DHgate’s marketing people are professional and smart–they seem to know exactly what their customers need.
To get more information about the great China wholesale marketplace, take a look yourself at www.dhgate.com.