Every time when I was asked:”Do you know any websites like Milanoo?”, without a second thought I answered:”Lightinthebox”. Likewise, when I saw someone looking for sites similar to Lightinthebox, “Milanoo” instantly popped up out of my mind and I just couldn’t help sharing what I know. The two websites are way too much about fashion and both are outstanding among all Chinese international online stores that offer clothing and accessories and other fashionable products. However, they do have differences and have their own pros and cons. The following Lightinthebox VS Milanoo comparisons may give you some inspiration.
Company Sizes & Founders
Lightinthebox is definitely much more famous than Milanoo on the global market as well as in the Chinese e-commerce arena. Lightinthebox (2006) was founded two years earlier than Milanoo (2008). Currently Lightinthebox has more than 600 full-time employees while Milanoo has about 300.
Headquartered in Beijing, Lightinthebox.com has a few branch offices across China, most of which are responsible for warehousing and shipping. The store was created by a group of talents led by Quji Guo, the former CSO (Chief Strategy Officer) of Google China. In terms of global credibility and company size, Lightinthebox is the biggest China-based B2C online shopping website of fashion products and consumer electronics. Anyway, its wholesale ranking is not so high.